Feeds are data formats used for providing third-party websites with frequently updated content from your store site. The feeds that are generated in the admin site are posted on third party websites such as googlebase, shopzilla and amazon.com. Having efficient feeds on these third-party sites increases the awareness of users. This will help direct more traffic and increase promotion for your site and its products.
On this page, store admins can create/execute feeds, which can be used to export product lists to 3rd-party sites.
NOTE: Adding a new feed is a task for a developer. They will have to create an XML package that properly retrieves and formats product information. Support cannot assist with the creation of a new feed.