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This article applies to: ML8, MultiStore

Customer Levels


Customer levels allow you to put your customers into groups (each customer can only belong to a single group) to grant them discounted pricing or other special statuses (tax free, free shipping, etc), or even to control which of your products they can see. You can have as many of these levels as you choose to take the time to set up, though managing a large number can become overly complex. Typical names for customer levels would be "Wholesaler", "Reseller", "Gold", "Silver", etc (though they can be named anything you like).

Customers that belong to these levels will see the level name next to their own name in the default skins, and will see any discounted prices they receive on product detail pages.

NOTE: Customer level discounts, extended pricing, coupons, and quantity discounts can all end up combining to create the final price the customer pays.

This interaction can be very complex, and it is entirely possible for the cart to arrive at a final price that you cannot explain to your customers. Our advice is to keep your pricing schemes as simple as possible to avoid confusion.

Adding a Customer Level

To create a new customer level, go to Customers → Manage Customer Levels in the admin menu, click the 'Add New Customer Level' button, and fill in the following fields:

Field NameDescription
NameThis is the customer level name. This will be visible to customers who belong to this level.
Level Discount PercentIf you want this customer level to get a certain percentage off all products' base prices ( NOTE: Customer levels ignore sale prices entirely ) then put the percentage here.
Level Discount AmountIf you want this customer level to get a certain amount off all products' base prices ( NOTE: Customer levels ignore sale prices entirely ) then put that amount here.
Level Includes Free ShippingIf this is set to Yes, customers in this level will get free shipping on all orders, regardless of what they purchase. If set to No, normal shipping prices are added.
Level Allows Quantity DiscountsIf this is set to Yes, customers in this level can take advantage of whatever quantity discount tables are assigned to the products they purchase. If it's set to No, these customers will not get quantity discounts.
Level Allows Purchase OrdersIf this is set to Yes, and purchase orders are set up as an allowed payment method, customers in this level will be allowed to use POs to pay. If set to No, they will not be able to even if other customers can.
Level has no Tax on OrdersIf this is set to Yes, customers in this level do not pay taxes on orders. If set to No, tax is charged normally.
Level Allows Coupons on OrdersIf this is set to Yes, customers in this level can use coupons normally. If it is set to No, the coupon pane will not even appear for them on the shopping cart page.
Level Discounts Also Apply to Extended PricesIf this is set to Yes, and you have set up extended prices, customers will receive the discount percentage/amount off of those extended prices. If this is set to No, they will get whatever extended prices were set up with no further discount.

Managing Customer Level Membership

On this page, you can view the list of customers that belong to a certain customer level. You get here by clicking the 'Show Customers' button on the main customer levels page. You can view customers by clicking on one of the letters to view them alphabetically, or search for a specific email address.

Customers are also added to or removed from levels through this page. To add a customer, enter their email address in the text field and click 'Add Customer to This Level'. To remove one, click the 'Clear Level' button.

Other Information

- NOTE: Customer levels ignore sale prices. Any customer belonging to a non-0 customer level will not see sale prices, even if they have no other discounts/extended pricing set up.
- For details on setting up extended pricing (special customer level pricing aside from fixed amounts off), see here.
- For information on filtering which products your customers see based on customer level, see this page.